The Erogamer + American Psycho + The Metropolitan Man
The parasite: An alien sex parasite is spreading across Earth. It is almost undetectable and spreads through sex. Hosts who do not spread the parasite to uninfected victims slowly die from a variety of causes; hosts who spread it a lot find themselves developing powers based around what arouses them.
The protagonist: A startup entrepreneur with kinks for self-knowledge, quantification, and gamification, and an active sex life. This combination means that the parasite's powers present to them as a litRPG setup, and the included status screen makes them one of the first people on the planet to be aware of the situation.
The premise: They run the numbers. Even if they slept with patient zero, the exponential rate of parasite spread will reach everyone on the planet within ~5 years. From there, with no new hosts available, everyone infected will slowly die. Their only hope is to start a xenobiology crash program to find ways to detect the parasite, stave off its symptoms, and eventually cure it, all while securing their own steady access to enough uninfected partners to stay alive. The good news is that they know the coming spread and can direct their entrepreneurship accordingly, taking over companies that will explode in significance as the pandemic progresses and funnelling the profits back into the crash program. The bad news is that when you have a sex parasite that grants you powers, every problem starts to look like something that can be solved by developing the right kinks and having more sex, but that only accelerates the looming deadline of no new hosts being left.
The intention is to have a steady progression of the protagonist's power both personal and financial, while the world starts to turn into a superhero setting as people with strong enough fetishes and worldviews get infected and apply their new powers to crime or vigilantism, to the point that the lead ends up as a Lex Luthor equivalent running mad science projects and clashing with any supers who get in their way.
This is a concept that's stalled for me because of my lack of familiarity with the start-up scene, so a lot of the attempted sections feel like they'll ring false for anybody who is. Getting a handle on the protagonist's voice is also a work in progress, because they need to feel like the kind of freak who really would be the first person in the world to get a power like this.
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